Posts Tagged ‘staying focused’
The Importance of Focus
For a lot of new business owners, their biggest mistake is lack of focus. Getting started isn’t the problem. Staying on one path is. They are constantly starting multiple projects, purchasing the newest ebooks or joining new membership sites. They work on one project for 20-30 minutes, only to abandon it to check emails or run off in a different direction.
I’ve known people that have purchased web hosting and spent two years not even coming up with a niche or a domain name. They’re constantly researching and planning, but never actually committing to anything. Their train of thought seems to be always interrupted by the newest kid on the block offering the product that will turn their lives around.
Having too many ideas and goals at the same time is kind of like being on the freeway chasing multiple cars. First there is a Mercedes that you think is going where you want to go, so you follow it a while. Then you spot a Porsche, so you change lanes to follow it instead. But wait! There’s a Lamborghini – and off you go chasing it instead.
All you’ve accomplished is a lot of lane changing, but not getting anywhere near where you want to be. Just think, if you’d stayed behind the Mercedes, you’d probably be at your goal by now.
The point is, choose one goal and stick to it. Make a list of the steps you need to take to achieve that one goal. Don’t allow yourself to be distracted by anything else. Above all, don’t let yourself start a new project until you’ve really given the one you’re working on an honest effort.
The way to stay focused is to plan ahead. Know exactly what you’re going to do each day before you get started. Next time: Daily Planning.